From a rake and a bucket to $1M in revenue – Erica knows what it takes to build something real.
Erica has built businesses, a community, and a coaching practice that actually moves the needle.
Revenue milestsone
Years building
Community you need
From a rake and a bucket to $1M in revenue – Erica knows what it takes to build something real.
Erica has built businesses, a community, and a coaching practice that actually moves the needle.
Revenue milestsone
Years building
Community you need
Connect with women founders and leaders who are in it with you. Monthly calls, resources, and real talk
Work directly with Erica to get unstuck, level up, and build with intention.
Real stories, honest conversations, and strategies from founders who are doing the wrok.
I’m a multi-business entrepreneur, content creator, and coach – and I build in real time and tell the truth about what it actually takes.
I started Kroopin’s Poopin Scoopin with a rake, a bucket, trash bags, and a 2007 Chevy Cobalt. Within a year it was six figures. In 2019 I walked away from a 14-year hospital career to do this full time. Since then I’ve grown a YouTube channel past one million views, launched a podcast, secured brand deals with companies like Jobber and Relay, and built a women’s business community for entrepreneurs who are ready to do the real work.
I know how isolating it can be to build something – making decisions without a sounding board, carrying the weight alone, surrounded by advice that doesn’t apply to your reality. That’s exactly why I built the spaces and support I wished existed when I was starting out.
This is my home base. I’m really glad you’re here.
Yes, it started with poop scooping. And honestly? That origin story is what makes everything here real. The Scoop podcast is where I pull back the curtain on what small business ownership actually looks like – the wins that surprise you, the lows that test you, and all the messy middle moments in between.I share what I’m living in real time, bring in other home service professionals and small business owners for honest conversations, and together we figure it out as we go. No one has all the answers but we’re a lot better off asking the questions together
She Built That is a women’s business community built around one simple belief: that you shouldn’t have to figure it out alone.
This is a space for women who are starting, growing, or seriously stepping into something of their own. Women who are ready for clarity, structure, and the kind of accountability that actually moves the needle. Women who want real conversations with people who understand the journey.
If that sounds like you – you’re in the right place.
Inside the community, the focus is on practical growth, shared experience, honest feedback, and learning in real time. This is a space to engage, ask questions, show up as you are, and keep moving forward.
With years of hands-on experience and a passion for helping others succeed, Erica shares practical knowledge, industry expertise, and real-world advice designed to educate and empower. Whether you’re looking to better understand the process, make informed decisions, or stay ahead of industry trends, Erica’s resources are here to help.
Through educational content, expert commentary, and actionable guidance, Erica is your go-to source for trusted information and professional insight.